Our Story
Management Team
In the 1990s, Phil Callen, the Founder and General Manager, observed the environmental and economic impacts of landfill and waste disposal. He found that the power generation industry faced similar challenges with depleting natural resources and contributing to global warming. He established Alternative Use Group (AUG) to research, develop, and design systems that address both efficiency and environmental concerns. Alternative Use Group (AUG) designed systems to provide energy from waste solutions adaptable to various regions and capable of handling waste streams of any combustible composition. These solutions cater to clients ranging from small private entities to local municipalities, national governments, and large multinational corporations.
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Phil’s journey began with a simple truth: sustainable change requires economic viability, AUG has transformed waste management from a costly burden into a profitable, eco-conscious solution.
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Leadership Team
General Manager & Founder
Phil Callen (PC)
A visionary with 30+ years in waste and energy, Phil’s mantra is “Sustainability must benefit both the planet and the economy.” His leadership drives AUG’s global mission to replace landfills with renewable energy facilities.
Director of Projects
Sam Williams
A mechanical engineer and EfW industry veteran, Sam has spearheaded 7 operational UK facilities (10–30 MWe). From design to public engagement, he ensures projects deliver value, efficiency, and environmental excellence.
Finance Director
Gillian (Georg) Samouelle
With 20+ years shaping businesses across sectors, Georg drives financial strategies that turn projects like BAEF into reality. Her experience bridges compliance, investor relations, and long-term fiscal sustainability.
External Team
Leading up to and during the DCO Process we have been supported by a number of Professional organisations, all of which have been managed by the AU Management Team.
Broadfield UK
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Broadfield UK formerly BDB Pitmans LLP have been AU’s Lawyers during the DCO process. As BAEF is a National Infrastructure Project, all agreements with associated organisations that make up an EFW facility have to be agreed before the application is made.
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BDB also put BAEF forward for nomination as Best National Infrastructure Project in 2023 & 2024, we are proud to have won in 2024, all credit to the teams involved.
